Getting Started with Optimizely Experimentation
Those working as strategists need an understanding of the foundation, value, and strategies of experimentation to drive a culture of digital transformation within their company. This subscription of eLearning courses is ideal for program managers, C-Level positions, and/or experimentation contributors.
Getting Started with Experimentation: This course is perfect for anyone new to/returning to experimentation. We cover the experimentation methodology/cycle, experimentation types, traffic allocation options and the next steps to take in the education journey. (This replaces the former Web Strategist Subscription)
- What is Experimentation?
- The Experimentation Cycle
- Experiment Type A/B
- Multi-Armed Bandit
- Automatic Traffic Allocators: Stats Accelerator and Multi-Armed Bandit
- Next Steps
Audience: Anyone new to Experimentation
Next Steps: Education’s Goals & Metrics class, followed by Expert Services Goals & Metrics workshop