Getting Started with Optimizely Web Experimentation

In this course you will be introduced to the main concepts and terminology needed to get started with Optimizely experimentation using the Web platform. This is a good starting point for anyone interested in learning more about the Optimizely Web platform. More in-depth implementation training can be found through instructor-led training.


Due to Optimizely Academy's migration to a new learning platform this week, this course will not be available to access. You can read more about the migration here:  FAQ


The topics introduced for the Web platform include:

  • Web platform projects
  • Web platform snippets
  • Defining core components (Pages, Events and Audiences)
  • Building experiments
  • Creating variations using the visual editor
  • Experiment types
  • Experiment Quality Assessment

Access to the subscription is for 12 months.